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Empower your business growth with emotional marketing

Ksenia Ponka Meaningful Emotional marketing UAE

How I can help you


Everybody has stories. However, only a few know how to tell them. I help you find a proper angle and talk about what you know, not who you are. I focus on knowledge-driven PR campaigns to establish you as a trusted voice for media, influencers, and clients. Together we make your messages memorable to earn the coverage in the media that your target audience consumes. 


I create high-impact omnichannel marketing communications that combine best-in-class tactics with creativity and results-oriented initiatives. I take industry data and consumer insights to find new opportunities and turn them into ideas that will fuel ROI for your business. Not only today but also long-lasting.


I've adapted my expertise to the current context, focusing not only on live events but also on virtual and hybrid formats. Everything starts with two questions: Why? What do we want to achieve? Then the magic happens, including event concept, plan, execution, and good-fit partners to achieve better results. 

Enhanced clienteling

I unite offline and digital CRM tools to build a consistent clienteling system and establish meaningful, long-term relationships with customers. This approach makes sure that points of sale and the back office are on the same page. It helps create consumer insights-based sales tools, lead behavioral staff training, build templates for social network use, and much more.

Social media
& influencers

There is no such thing as a one-size-fits-all approach to social media. I prefer an audience-first mentality and data-driven strategies to receive a high impact on business growth. It includes influencers' engagement and their systematical management.

Hello, I’m Ksenia!

A high-performing brand marketing and PR practitioner with 11 years of experience

I effectively promote companies and projects through omnichannel communication, combining PR, marketing, digital platforms, CRM, advertising, e-com, influencers, events, and SMM. My work helps not only to grow a clientele database but also increase net profit and sales.

Ksenia Ponka certified luxury home marketing specialist

Trusted by the best companies around the globe

Lifestyle SMM Bernardaud
Luxury CRM Christofle
Food Marketing Laduree
Luxury Communications Baccarat
Fashion PR Charlotte Olympia
Art Luxury Marketing Lalique
Children Fashion PR Bonpoint
International Lifestyle PR Daum
Event Management Luxury Mattel
B2C B2B Communications TSUM Department Store

Kind words from my clients

Ksenia has a unique understanding of luxury brands and it was an absolute pleasure to work with her. She understood our brand perfectly, as well as the particularities of both our markets. Thanks to her work, the sales of our company developed dramatically in a few years, along with the image of our brand in Russia. Impressive!

Arthur Bernardaud

President of Bernardaud Japan

Results that speak for themselves

Baccarat x Insider Bar collaboration


Award-winning project

Baccarat Russia collaborated with Insider Bar to create the first-ever interactive cocktail menu.

The perfect table event

Joint project

The Perfect Table

A series of pre-paid masterclasses with famous influencers talking about tableware and etiquette. 

Bernardaud x Marc Chagall PR launch

Public event

Bernardaud x Marc Chagall

An exclusive Russian collection 
presented at the Pushkin State Museum of Fine Arts.

Book a session

Don't know where to start?

Schedule a meeting with me to get the deets and have your questions answered.

This is your opportunity to experience what it’s like to work with me.

This free session is for you if:


1. You have questions about 360 marketing


2. You have questions about working with me 1-1


3. You need help finding where to start

This session is not for free advice on:


1. Consulting


2. Communication strategies


3. Platforms, tools or systems to use

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