PONKA
Ksenia Ponka
PR & Marketing Communications
Phone:
+1 424 248 98 98
Email:
LinkedIn:
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About
In the last 11 years, I've worked as a high-performing communication specialist for international companies operating in CIS countries, Europe, and the U.S.A. My passion is to help companies uncover their growth potential and identify unobvious solutions for success. My professional strength
is effectively promoting brands and projects through omnichannel marketing communications, combining PR, digital tools, CRM, advertising, e-commerce, and SMM.
I love the challenge of being told "it's impossible" and turning it into a profitable project. I'm usually a company's antidote to "just because," "that's the way it is," and "because that's the way we have always done it." I have solid intercultural competence and outstanding interpersonal skills. I love to engage with new generations by pushing cultural and creative boundaries. Yet, I always make decisions fact-based, being meticulous, industrious, diligent, and enterprising.
Benefits of working with me
Top-ranked specialist
I became one of the 20 best Russian PR specialists at 23, named by the Pressfeed media platform, which connects journalists and sources (the second-largest service after the HARO with more than 100 thousand subscribers, including 30 thousand media representatives).
Full-scale experience
I started at a PR agency, advancing rapidly from a junior manager to the deputy head of the PR department. This experience gave me a deep understanding of both the agency and client sides of the table. I learned how to build solid and efficient relationships with partners or to orchestrate multiple projects simultaneously, which I use to help my brands achieve their goals.
Hands-on expertise
I have a proven track record of success in various industries: fashion, luxury, beauty, art, kidswear, interior design, jewelry, travel, food and beverage, and hospitality. I understand the different challenges and opportunities these industries face, and I can leverage my multi-industrial skills to develop creative and effective solutions for you.
Committed quality
I go deep into the details of the brand or project to find things that make it worth loving and believing in for customers and myself. That is why I'm showing great results and deep involvement in my work.
I set clear KPIs to quantify and analyze the data, allowing me to track progress and adjust as needed. This ensures that ongoing projects are on track to achieve even better outcomes.
Lifelong learning
I'm committed to continuous personal and professional growth. I have completed over 30 courses on a variety of topics, including social media marketing, systems engineering, metaverse, data science, and sustainability. These courses have helped me stay up-to-date with the latest trends and tools in my field and have also given me new skills and knowledge that I can apply to my work.