Ksenia Ponka Luxury PR Communications Marketing SMM Influence Management Event Management Content Strategy Public Relations

Ksenia Ponka

Luxury PR & Marketing

Phone:

+7 917 594 91 86 

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About

In the last 10 years, I’ve worked as a high-performing communication specialist for international companies operating in Russia, France, Italy, and the U.S.A. My passion is to help companies uncover their growth potential and identify unobvious solutions to turn them into differentiated services and growth opportunities. My professional strength lies in effectively promoting companies and projects through omnichannel communication, combining PR, marketing, CRM, advertising, e-com, and SMM.

 

I’m a proactive, results-oriented manager who leads the team with empathy and respect, encouraging people to share information openly, broadly, and deliberately. If you catch me outside the office, I will probably play piano or guitar, read a book, or explore new cultural places. I am also eager to share my expertise in communications. I’m participating as an invited speaker in professional events and teaching people in 14 different courses at Skillbox (Russian market leader in online vocational education with 450k+ registered learners).

Benefits of working with me

Top-ranked specialist

I became one of the 20 best Russian PR specialists at 23, named by the Pressfeed media platform, which connects journalists and sources (the second-largest service after the HARO with more than 100 thousand subscribers, including 30 thousand media representatives).

Full-scale experience

I started at a PR & Event agency, wherein I grew from junior project manager to deputy head of the PR department. Then I moved to in-house. This experience of working on both sides of the table helps me build solid and efficient agency-client relationships and use best practices: from international presidential forums I supported to small boutique events I organized.

Luxury expertise

I have been specializing in luxury for the last 6 years. This experience covers different sectors: adult fashion, beauty, art, childrenswear, interior & design, jewelry, food & beverages, travel & hospitability. Thus I have multi-industrial skills and comprehensive partners database across EMEA and the U.S.

Committed quality

I go deep into the details of the brand or project to find things that make it worth loving and believing for customers and myself. That is why I'm showing great results and deep involvement in my work. I set clear KPIs to quantify and analyze the data, and thus I can correct ongoing projects if needed to achieve even better outcomes.

Lifelong learning

I continuously develop personally and professionally to stay up to date with the latest trends and tools. I completed 30+ courses on different topics. To name a few, I received a WinTheDigital SMM certificate, learned systems engineering in project management, completed the International Administration module at ESC Troyes (France), and acquired a professional TV & radio host diploma.